The lowest prices

I have to write a letter to our clients and I am not sure about the grammar I should use for this sentence: is it “We applied (past simple) the lowest prices to our products” or “we have applied…” (present perfect)? Maria Rita

It depends on the time frame. If you’re talking about a period that hasn’t finished (this week, this month, this year), then it’s “We have applied” but if you’re talking about a period that has finished (last week, last month, last year, but also yesterday), then it’s “We applied.” Out of context, “We applied” sounds less recent than “We have applied” but, again, it depends. For example, a footballer might say “We played really well” even if the match finished five minutes ago. 

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